Case Studies
Case Studies
Coleman
Oversaw a Creative Strategy campaign for Coleman for their Coleman Pro coolers. This included concepting, scripting, finding talent, editing, and post-production for eight unique deliverables in various formats. Their top-performing ad amassed 35 million views on a single platform and has since become one of their most-viewed on TikTok.
Loop Earplugs
Working with Loop earplugs on a retainer basis for 11+ months to deliver over 30+ deliverables in a variety of formats. Being on a retainer basis gave us the freedom to test new content styles, try out new formats for different parts of the sales funnel, and really get to know their target audience to continue driving sales.
The top-ad formats during our ongoing partnerships were ads with my husband, strong b-roll with voiceover and lifestyle ads showcasing the product at music festivals!
ColorIt
Spent 3+ months working with ColorIt to create high-performing ad sets! One of which quickly became one of their top performers, ultimately selling out of their products for 4+ months due to my strong background in the craft/DIY niche and strong understanding of the target audience.
The metrics
28% Thumbstop Rate – Insights helped refine future creatives
3.21% CTR – One of the highest in their account
$37 CPM – Driving results efficiently
Daiso
Collaborated with Daiso for over 12+ months, creating organic social content for their TikTok and Instagram pages. By providing strategically-driven concepts and keeping up with trending content, several videos reached up to 100K views organically on their social pages and the brand continues to collaborate on more content!